Your designers need to be aware of GDPR to do their job
/ Jan 10, 2018
by Rob Watts - Senior Creative Strategist
Views - Charity
We’ve already stressed the importance of educating employees that handle personal data on the impact of GDPR. In view of this you may not see the need for in-house or external designers to be aware of the issue. Admittedly, as a design studio EU data compliance isn’t always top of our agenda. The truth is designers should at least be aware of the changes.
5 Years ago data just wasn’t on the radar of design studios, but today topics like big data and privacy are discussed throughout the creative industries. Essentially there are two reasons for ensuring your designers are aware of GDPR.
Fit for purpose
Brand campaigns are now largely data-driven affairs, attempting to attract people to your products and services. If they aren’t designed with GDPR in mind they will become at best ineffective and at worst unlawful. Try mentioning GDPR to current or prospective external designers, to check if they are aware of the requirements. If the acronym brings a confused look to their faces it may be wise to look elsewhere.
The best designers take what could be seen as restrictions in a brief and turn them on their head to find creative solutions. Data compliance should be no different. The hope is that GDPR will lead to a better quality of data. In light of this designers should be rethinking how brands interacts with users, to produce better quality experiences. Once GDPR compliant, organisations shouldn’t feel the need to create lazy and repetitive direct marketing campaigns, that can result in people feeling harassed.
This article is part of a series of blog posts published by Design Studio Bond and Coyne on charities and GDPR.
If you would like to discuss GDPR opportunities for your brand contact, Laura@bondandcoyne.co.uk Project and Communications Manager