Reuters has long been the definitive source for unbiased news, reaching billions daily, albeit through the mouths of other, more consumer-facing broadcasters. As they launched their first major brand campaign in our 170 year history, how could we help them convey their position as the ultimate provider of verified news for consumers and customers alike.

Taking a simple truth straight from the core of their journalistic principles, we worked alongside global comms agency WPP to position them as ‘The Source’ for high-quality, breaking news.

This approach demanded greater parity between the way that Reuters operates and how they speak as a brand. Working with a range of internal stakeholders we helped define how this should manifest in design, copywriting, content and campaign strategy.

We continue to work with Reuters on how they promote brand awareness and increase visibility across all of their marketing channels and communicating with their wide range of audiences, from Governments and global decision makers, to market leaders, journalists and consumers.