Create some noise with a public health message that gives the British Skin Foundation ownership of the sun awareness space in the UK, with a campaign that promotes sun safety across all demographics.

When it comes to summer skin care, we all know that we should be using sunscreen, but the British Skin Foundation sees that, again and again, people underestimate the importance of re-applying.

We delivered an impactful healthcare campaign designed to imprint one simple action onto the public consciousness – more, more, more. 

From applying more sunscreen and seeking more shade, to funding more research and ensuring more people survive skin disease, we developed a campaign that doesn’t just end with sun awareness. We created a proposition that has the flex to extend across the full breadth of their brand, from public facing to research and fundraising audiences.