To truly demonstrate their value to existing and future partners around the world, the SHA needed a totally new approach to their branding and communications that would transform them into a far more consumer-facing organisation.

By viewing the SHA's expertise through an entirely human lens, we developed a proposition and brand designed to serve the simple truth at the core of what the SHA do – they 'stand for skin'. 

With a visual language built around diverse, intimate imagery, a tone of voice designed to empower and inform, and a website rooted in the familiar aesthetic – and convenience – of widgets, we created a brand presence that was a clear departure from their previously clinical approach. 

Designed to resonate with B2B and B2C audiences alike – and support public-facing campaigns, we boosted the confidence and effectiveness of this socially-aware brand.