WonderWhat, a free, ungated creative careers finder like no other.

Why it exists

As education branding specialists, we've noticed a big problem with most careers advice platforms out there - how do you even begin to discover the perfect creative role if you don't know what to look for in the first place?

We decided to do something about that. WonderWhat is our self-initiated, self-funded passion project. Rooted in our mission to use our knowledge and expertise to make a difference, WonderWhat is our contribution to supporting aspiring creatives on their journey of self-discovery.

How it works

Designed to spark curiosity, interactions are quick, simple, and more like social media platforms.

Not sure what you’re interested in? No problem, simply choose images you like, and the more you select, the better WonderWhat learns about your preferences.

Prefer texting? We’ve trained ChatGPT to respond to your requests and suggest areas that might interest you.

Already know what you're into? Great! There’s a path for you too.

From your initial exploration, WonderWhat shows you three possible routes, providing job market information, including salaries, study options, articles, and the best social media accounts to follow. Our goal is to open the door, showing how a simple ‘like’ or ‘ask’ can reveal the world of creative industries.

Allow Vimeo Content?

This content is provided by Vimeo. We need your permission to view it because they may use cookies and other technologies to collect and process your personal data. For more information, please read their privacy policy , cookie policy. Please accept below to view.

Get involved

We've partnered with The V&A, Old Vic and D&AD to create exclusive content to guide our young people on their journey. We ask the questions they want to know and deliver accurate, direct-from-source information on the sector they're interested in. We're looking to partner with the best HE and industry organisations and have unique opportunities available.

We’re passionate about this. Our mission is to get WonderWhat into the hands of every secondary school student in the UK, empowering them to make informed decisions about careers in the creative industries and the routes in.

If you can help, please get in touch with eadaoin@wonderwhat.co.uk, thank you.

Join the growing list of partners...