In the face of a recession and cost of living crisis, how could Schroders Personal Wealth better leverage their brand to ensure relevance to their customers, living in an economic landscape no longer built on optimism, but ruled by caution.

An updated proposition with change at its core allowed SPW to communicate with optimism while providing a way for them to adopt a tone of reassurance and practicality.

"We Change Lives" served as the foundation for a brand and campaign narrative that reflects an understanding of their customers' lived experiences. And revised guidelines have equipped internal teams to communicate with empathy and humanity across all brand touchpoints. 

We have continued to work with SPW to enhance the onboarding process for advisors and new clients, ensuring their mission extends beyond marketing to foster greater brand loyalty among clients, colleagues, and the communities they serve.