Against a backdrop of fierce political and economic disruption and upheaval, AUB's brand needed to evolve into something more dynamic, adaptable, competitive, and in-step with modern student culture.

In an environment that encourages innovation and imaginative thinking, AUB empowers its students to question, challenge, and inspire change. Over the course of our 12+ year relationship with AUB, we've consistently challenged them to do the same—from how they present themselves as a brand to how and where they interact with their audiences.

Our partnership has encompassed a full rebrand, a refresh of digital tools and platforms including the website, and the development of campaign strategies right through to delivery. As an extension of their team, we ensure AUB’s budgets stretch further and longer while maintaining the highest levels of delivery and impact.

Through every brand refresh, we have kept their greatest asset—the creativity of their students and alumni—as the beating heart of the brand. Everything stems from a clear core proposition: not just to say, but to prove and evidence creativity, making change.