Against a backdrop of shifting student priorities and a competitive landscape for applicants, Royal Holloway needed a mission-driven brand that would enable them to effectively communicate the values on which they are built. Ready to be challenged, they were in search of a real step-change.

From their beginnings as the first university to allow women to enrol, Royal Holloway have always sought to challenge what’s expected. Empowering their active and diverse community to create positive impact when and where it matters.

Putting this sentiment centre stage, we developed a proposition with individuality and purpose at its core, with a brand and campaign designed to showcase their offer as a university built ‘For What Matters’.

Kicking things off with a high-energy recruitment campaign film, followed by a complete brand refresh, we delivered a comprehensive brand that’s designed to speak to audiences that are looking for something more than just a job – an education that will equip them with the skills and mindset to take on the challenges that matter most to them in the world.