As Canterbury Christ Church University raised their tariff points for entry, they needed a brand that would communicate the energy and ambition at the heart of their Vision 2030, whilst reflecting their heritage as a truly inclusive community.

As the UK’s #1 university for graduate employment, CCCU have nothing to be shy about when it comes to shouting about success. 

We defined a new proposition before leading on a full rebrand that would truly reflect its status, and position it ready to meet its strategic goals.

By positioning them as the ‘beating heart of opportunity’, we developed a visual and verbal brand identity that enables them to appeal to both the head and heart of students as they prepare to make one of the most formative decisions of their lives. 

This approach has equipped CCCU with the tools to deliver effective brand awareness and recruitment campaigns that do justice to their offer, marking a significant step toward their Vision 2030 goals.