With a market-leading position and the confidence to do something different with their brand, how could we build a proposition and identity to match Parmenion's customer-centric philosophy.

Parmenion wanted to update their brand to better reflect their focus on providing a straightforward, human-centered experience for customers. We worked closely with their team to define a core brand proposition and purpose that would bring their financial expertise and customer-first approach together.

The visual identity we developed was a breath of fresh air in a market saturated by cityscape and boardroom imagery. We equipped Parmenion with a new marque and brand toolkit built on approachable illustrations and relatable everyday visuals. This allowed them to present a fresh perspective to their customer base, conveying a dependable, intelligent humanity across all aspects of their comms.