The British Academy
How to modernise a classic. Strengthening the British Academy’s ability to deliver on their mission to engage people with the humanities and social sciences.
Their challenge to us
As the British Academy launches their new Strategic Plan and prepares to reopen their flagship building after a major architectural redevelopment, how can we ensure they are equipped to deliver on their strategic priority of ‘opening up’ the Academy.
Our response
Established in 1902 and located next to the Mall in central London, the British Academy faced concerns about an outdated image. We stepped in to clarify and extend the brand of this educational institution, showcasing the relevance of their work in tackling the unprecedented challenges that societies around the world face today.
Marking its reopening with a drive of events designed to open up its activities beyond academia, while still calling upon the finest thinkers, we developed a proposition focussed on championing the importance of knowledge for the world of tomorrow.
From wayfinding and brand films to event identities (including the Summer Showcase campaign) and policy reports, every brand touchpoint has been revitalised through a fresh lens—focused on academia, inspiring change, and for knowledge.
"Supportive and challenging in equal measure, our relationship is founded on strategy and creativity – and we’ve really enjoyed how positive and human their process is."
