British Film Institute
How to revolutionise working culture in a struggling industry, and help the BFI in their mission to create the conditions in which the UK’s screen industries can thrive.
Their challenge to us
As the British Film Institute entered into a pioneering £1.5 million pilot programme designed to reshape the culture of the UK’s screen industry, the BFI needed to develop a solution that would tackle critical challenges highlighted by the BFI Skills Review and the DCMS Good Work Review, including poor working conditions, mental health struggles, and work-life balance issues.
Our response
Collaborating with (and coordinating) partners including with Counterculture LLP, National Lottery and Edinburgh Napier University, we created, built, named and branded an innovative, user-first online platform that reflects the diverse needs of its audience – WorkWise for Screen.
With an emphasis on accessibility and inclusivity, we crafted a visually engaging and intuitive platform tailored to multiple user groups, integrating feedback from legal experts, educational institutions, and industry leaders, balancing their input to create a resource that is both practical and scalable.
The platform features tools that address pressing issues, such as fair contracting and mental wellbeing, while interactive elements like peer-to-peer networks promote community ownership and ongoing growth. WorkWise for Screen demonstrates our ability to manage complex projects and unite diverse perspectives to deliver impactful solutions
that drive meaningful change.
"Bond & Coyne have been with us every step of the way in creating the WorkWise for Screen and understood what we needed right from the start."
