Since 2010, arts enrolment has dropped by 47% at GCSE and 29% at A-level. And worse is yet to come: as a coalition of 14 organisations, including the NEU has warned, we are on the brink of an arts apocalypse in schools. We in the creative industries are already seeing how it affects the pipeline of talent coming through. Since 2010, arts enrolment has dropped by 47% at GCSE and 29% at A-level.

This will have far-reaching implications, not only economically (the UK's creative services businesses generate more revenue than the automobile, oil and gas industries), but also culturally. The United Kingdom has long been known for producing outstanding creative talent, whether in music, design, architecture, fashion, literature the list goes on - and we have a collective responsibility to ensure that future generations have equal chances and room to create as those who came before them.

We make the case to Government. We must urge them to reverse funding cuts and stop de-prioritising arts subjects in favour of STEM. Those 14 organisations, and many more besides, are doing great work here.

At B&C we are also taking positive action, which is why we built WonderWhat, a creative careers finder designed to help young people figure out what they want to do. The interactive website contains a wealth of information to help young people in finding a career and identifying a pipeline of opportunities that may interest them. There is plenty of salary information available to help parents understand that these options are also viable. We want to empower people to follow their dreams with confidence, because despite the systemic suppression, creative careers are thriving. We need the Government to change course, but we also need to act now to get more young people to study the arts, and that means providing advice, resources, and mentorship.

Since launching the platform, we have gained support from partners including D&AD, The Victoria and Albert Museum and The Old Vic, and we are actively looking for more industry partners to support this tool and help us to inspire the next generation of creative thinkers and innovators.

If you would like to support us in our mission, we'd love to hear from you.