In a fiercely competitive landscape, the challenge was clear: how do we attract new students while showcasing the vibrant spirit of Hereford College of Arts? The answer lay in creating a website that not only drives applications but also offers a seamless, captivating user experience with a digital space that breathes creativity and ambition.

Hereford College of Arts isn’t just an institution; it’s a launchpad for individuality and innovation. We embraced this ethos by designing a website that empowers students to curate their own journeys. With features that allow users to like pages and save content, each visitor can create a personal collection that reflects their unique interests. Plus, our intelligent content suggestions ensure every interaction feels tailored and meaningful.

Embracing the college’s fearless creativity, we introduced a standout feature on the homepage: a digital canvas where users can draw, explore, and express themselves. This isn’t just a website; it’s an invitation to be bold, to unleash creativity, and to connect with the college’s vibrant community. The hand-crafted feel of the typeface echoes the traditional craftsmanship taught in the courses they offer, celebrating the beautiful blend of old and new.

A lively, engaging platform that inspires and empowers, embodying the courage and creativity at the heart of Hereford College of Arts.

Engagement rates surge: Before the launch, the engagement rate was 50%. Now at 70%, it surpasses the industry standard of 60% and hitting Googles 'excellence' benchmark.

Content performance: Average session duration has surged from 2:26 to an impressive 4:25, indicating that users are taking more time to explore the site and engage with its multiple functionalities.

Exceptional course engagement: Course-related pages boast an impressive 80% engagement rate, with some courses, like BA Hons Artist Blacksmithing, averaging over 4 minutes of session duration.

Strong user interaction: Among the top 99 pages on the site, only one falls below a 70% engagement rate, proving users are connecting deeply with our most important content.