We were thrilled to see our work with the Royal College of Art marketing team recognised at the prestigious Heist Awards last month, winning gold for Best Postgraduate Student Recruitment Campaign and silver for Best International Campaign or Initiative.

The Heist Awards have played a pivotal role in celebrating excellence and innovation in education marketing for over 30 years, so this was a fantastic achievement for the team.

Our aim in partnering with RCA was to grow awareness and interest across multiple global regions. To do this, we developed a strong creative strategy and messaging framework that ended up boosting the project's KPIs by up to 75%. This allowed the RCA to hit their target increase in applications, which was the ultimate goal. 

A special thank you to our brilliant clients, Lorna Gozzard Stephanie Limuaco, Rob Flattery, Jeroen van Dijk, and the entire SMRS team. Your passion, expertise, and collaborative spirit were instrumental in making this campaign a resounding success.

It's moments like these that remind us why we do what we do – to empower educational institutions to connect with and inspire future generations of learners around the world. We're honoured to play a part in that mission.