Arts University Bournemouth wanted to introduce their newly-formed Graduate School to an international audience. In doing this they had the opportunity to make a statement about the interdisciplinary nature and truly experimental ethos of their masters courses.
Postgraduate education is all about taking your expertise to the next level. We took this principle and brought it to life, developing a visual language that embodies the ever-changing nature of experimentation and research; the growth, the stretch and the moments of tension. We focussed on an engaging and unexpected online presence that gives an insight into this process, but that also asserts itself as a reassuring authority.
The new identity sits apart from the main AUB brand, allowing the Graduate School to speak in a way that reflects their unique approach and their specialist expertise within postgraduate education.
An experimental ethos and interdisciplinary nature, made tangible for a wide-ranging audience