Challenge

Pearson has an ambitious but important mission: to help people make progress in their lives through learning. They do this by being a helpful and motivating education partner for students and teachers alike, supporting everyone through their learning journey no matter their age or subject choice.

With a prominent position at The Festival of Education, Pearson wanted to emphasise their mission to teachers and prove that they are with them for every step.

Approach

We wrote a narrative, around which we built a short film around a teacher looking over the last year of work, reflecting on achievements but ready to tackle the challenges of the upcoming school year.

We aimed to show the full scope of a teacher’s experience, hinting towards the highs and the lows, all the while with Pearson helping them to drive forwards and help their students.

Client

Pearson

Sector

Education