A financial brand for those wanting to live life

Rebrand and launch


Managing your money needn't take over your life. Omnis helps to remove the stress by continually monitoring your investments; freeing you up to focus on things that really matter.

A new brand was required that could compete against both established and emerging investment services. It needed to convey Omnis as a knowledgeable choice, whilst remaining current and approachable.


We wanted people to know that an investment service shouldn’t be about getting caught up in percentages and forecasts. Instead it should be about life and knowing you can trust Omnis to have a handle on your wealth. After all, judicious investing allows people to achieve their life goals.

The updated brand celebrated people’s day-to-day lives. Whether it’s the morning run you complete every Sunday or that special trip you’ve been saving all year for; Omnis would be there to manage your investments.


The new energetic identity allowed Omnis to differentiate themselves from competitors and be seen as a modern wealth service. This made them more attractive to both new clients, looking to invest for the first time and long-standing investors wanting a more proactive service.

Having their own distinc visual language meant campaigns and communications could all become part of one recognisable brand. This inspired the creation of a new site launching soon.

Effortlessly browse fund managers and portfolios

It's important for clients to know the people taking care of their wealth. A sticky footer navigation system provides direct navigation between Omnis portfolios and their wide range of fund managers.

Access expert resources any time of day

An online library gives clients access to a wealth of information on the products and services they require.

Sharing knowledge to inspire confidence

The new site allows Omnis to share opinions and insights – boosting the thought leadership profile of Omnis.

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