Challenge

In 2017, Kingston University’s Faculty of Art, Design and Architecture was renamed as Kingston School of Art, reclaiming a long-established heritage and identity.

Home to courses that consistently top the league tables, Kingston School of Art helps to shape students that go on to become internationally-renowned designers, artists, architects, entrepreneurs… an endless list of talented outcomes.

In the process of re-establishing its historical roots, the School needed an identity that showcased the talent developing within its walls whilst still maintaining a connection to the wider University.

Approach

A 171-word statement of belief behind which the School could confidently stand – and which forms the backbone of their flagship publication. We curated a collection of student work, research and enterprise projects that reflect the depth and breadth of the Schools disciplines and paired each of the words with a piece of work in a bold one-word-per-page tome.

Elements of the identity are being built into the wayfinding and spatial design, which we are working with architects and internal teams to bring to life.

Client

Kingston University

Sector

Education

An identity should act as a window, not a facade. We wanted to let audiences see for themselves the cutting-edge talent being cultivated in the School.

The work for KSA ran in parallel with the wider brand repositioning we led for Kingston University. This was grounded in the same principles of open and impactful channels of communication.