No Distractions. Just Fact.
Creative Skillset’s accreditation is an invaluable decision-making tool for students, but it was getting lost in the noisy higher education marketplace. The organisation needed a campaign to increase awareness of its accreditation Tick symbol to an audience of prospective students overwhelmed by marketing.
The campaign also needed to encourage universities to position the Tick at the centre of their course marketing strategies. Crucially, the campaign would have to cut through at the start of the student recruitment cycle, making the right messaging even more important.
Working closely with Creative Skillset, we identified that their uniqueness was not in promoting individual subjects or courses but instead was in the rigorous factual evidence needed to achieve accreditation. We used this as the basis for an idea that we embodied in the line, ‘No Distractions. Just Fact’. This line reflects the heart of what Creative Skillset offers students and educators.
To bring the campaign to life, we created an easy-to-rollout visual language that built up to form a background of visual ‘distraction’ within which we created a clear space for the brand to sit and for facts to be presented.
The Creative Skillset brand is now able to stand out as a distinct voice in the Higher Education sector and since the campaign’s launch, enquiries from universities about applying for the Tick have risen by 52%.