Turning phones into kaleidoscopes

App and web development

ARTS UNIVERSITY BOURNEMOUTH



In the week AUB launched kscope, it was featured by Apple on their iTunes store under ‘Best New Apps’: the most sought after global real estate for Apps. What more can I say?

SIMON PRIDE, HEAD OF MARKETING, AUB


Chair's Grand Prix Award
CIM MARKETING EXCELLENCE AWARDS, 2015
Winner of Innovation – SME
CIM MARKETING EXCELLENCE AWARDS, 2015​
Winner of Best Education Campaign
BRAND IMPACT AWARDS, 2014
Best Innovation and Creative Gold Award
HEIST AWARDS, 2014

PROBLEM

Arts University Bournemouth (AUB) was looking for a digital way to start new conversations with audiences and put their core brand message of creativity and 'looking at the world from different angles' into practice.

With an aim of increasing their presence on social media and in an online space, it was crucial that the solution would genuinely reflect the AUB brand we'd helped them to build — and ideally give them a new platform to engage target audiences at open days, recruitment fairs and online. More than that, it had to deliver value for money and be easily used throughout the recruitment cycle.

SOLUTION

With the idea of 'looking at the world from different angles' in mind, we designed and built a kaleidoscope app for iOS and Android smartphones and tablets. The app uses a device's camera to create kaleidoscopic images and features a set of filters and controls so that users can create their own, unique view of the world. Images can be uploaded to social media channels and the app's online galleries.

To take the app further, we built a website that showcases kscope creations and an exhibition stand that gives visitors the opportunity to try out the app. We also created the concept of kscope experiments, allowing stakeholders throughout the university to set kscope-based challenges for students, prospects and other audiences.

RESULTS

On launch, kscope was featured as one of the iOS App Store's 'Best New Apps'. Combined with a playful launch campaign, it amassed 21,000 downloads in its first week. kscope creations were posted from the UK, Indonesia, Russia, France, Norway, China, Malaysia, Hong Kong, USA, Australia, Philippines, Singapore, Thailand and Italy.

kscope was adopted across the university, used in tutorials and as a tool for engagement on overseas visits. It contributed to an 8.5% increase in applications to AUB in its first year and went on to win awards from HEIST, Creative Bloq and the Chartered Institute of Marketing. To date, no other university app has achieved this.


Image

A world of Kscopes

Allowing anyone, anywhere to share their Kscopes generated an online community of creatives. This allowed AUB to talk to audiences they never could have previously reached or even knew existed.

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