Challenge
Every year Fashion Targets Breast Cancer partners with fashion chains to create an exclusive clothing collection, with the money from the sales helping fund life-saving work.
Topshop wanted to maximise its contribution to this great cause, and asked us to help their collection stand out in one of the UK’s busiest shopping ares; Oxford Street.
Approach
We knew the challenge would be getting people to stop with so many other visual distractions around them. So we created a giant LED Fashion Targets Breast Cancer logo that displayed eye-catching animations.
The display was built to support contactless technology; passers-by would be able to donate to the charity using contactless cards through the window. The screen would respond to this with an energetic animations acting as the “thank you”.
Impact
The ultimate selfie frame, the window drew people from across the street to take a photo and discover more.
