Reuters is the largest provider of breaking news coverage on the planet. We have recently been selected to develop their core identity for online broadcast.

The work in partnership with Reuters will address how the iconic brand will exist across its online video touchpoints. Key to the brand’s success will be a suite of animated idents developed by our creative team. The project is currently underway and set to launch mid-2020.

We’re continually thinking about how brand ecosystems such as this can create the foundation for innovative ideas. This is an opportunity to shape the online presence of a brand reaching over 1 billion news consumers every day.

Lucy Harmer, Creative Director, Bond and Coyne