New client announced: Procter & Gamble x British Skin Foundation

P&G serves nearly 5 billion people around the world with its brands. We are developing a new partnership initiative with them and the British Skin Foundation, around educating children and families about skin health. As an extension to our ongoing campaign work for the BSF, we are building new brand activities that bring together these organisations in a positive way during the pandemic crisis and beyond.

There is a natural fit between these two organisations at the forefront of skin health innovation. We intend to draw upon our experience in corporate partnership strategies in order to delight audiences and ultimately improve people's health.

Mike Bond

Strategy Director, Bond and Coyne