Easing lockdown: Rethinking events, campaigns and income generation

The bedrock of our business is a spirit of support and enterprise, and this has been no different during the UK lockdown. We’ve been helping organisations deal with the demands that the pandemic continues to place on their brand activities.

With this in mind, we are here to help you review and rethink projects in order to keep things running and ensure brand interactions remain positive. We’re having similar conversations with people across many sectors, from charity and education to technology and media. So rest assured you are not alone and possible solutions are not out-of-reach. Here we outline our simple Rethink Process alongside real client examples.

The Rethink Process

1) Rethink
Discuss what events and activities are at risk.

We conduct a quick audit to review all at-risk projects to see if digital alternatives are possible and provide support in reacting to the circumstances positively. All of this can be achieved remotely, equipping you with the tools to swiftly react to your challenges.

This can include:

  • Virtual review sessions
  • Online workshops to look at options and generate ideas
  • Finding examples for consideration and inspiration

 

Clients
Middlesex University, Royal College of Art, Kingston University, Breast Cancer Now

We are collaborating closely with the marketing and events team at higher education institutes in response to changes in student recruitment. We’re also helping support a number of charities with their campaign replanning processes. From weekly check-ins to one-off idea generation workshops, we’re using a variety of online collaboration tools to keep projects moving.

2) Rework
Advise on changes to make messaging appropriate.

We can help rework existing concepts to ensure that brand activities and materials are suitable for use given the present crisis. Making a simple shift in tone or reframing of a concept can ensure you’re still able to speak about your cause and organisation in an appropriate yet effective way.

This can include:

  • Editing of copy
  • Artwork updates
  • General recommendations

 

Clients
British Skin Foundation, Proctor & Gamble, Pure Choice Partnership

Due to limited physical GP access, we are reworking the format of a number of awareness campaigns. Alternative self-education and online medical access is vital, which has also led us developing messaging to direct audiences to digital resources and services.

3) Replace
Design and build digital alternatives. 

In certain situations it may be essential to replace some of your planned activities and formats. We can help you to generate concepts and develop new types of events and activities, that build on existing work and live online. Our digital team is ready to develop, test, publish and host online formats for you.

This can include:

  • Designing, building and hosting digital experiences
  • Creating digital events and exhibitions
  • Online alternatives for mass-participation activities
  • Video-based sessions, online broadcasts and podcasts

 

Clients
Ovarian Cancer Action, Genetic Alliance UK, Childhood Tumour Trust

Within the first few weeks of the lockdown we rebuilt Ovarian Cancer Action’s signature campaign, shifting the focus from a sponsored participation event to a nationwide family activity brought together online: Welcome to the UK’s largest rose garden.

We also built an online COVID-19 advice hub for millions of vulnerable people in the UK, supported by Genetic Alliance UK. Learn more

4) Relaunch
We offer scalable campaign and supporter platforms.

These times demand easy ways to manage campaigns that are scalable and targeted. We have just partnered with a platform that enables this and provides guaranteed awareness targets too. At the same time, supporter engagement is more valuable than ever before.

This can include:

  • Building sites to keep supporters on-board and motivated.
  • Campaign platforms with guaranteed engagement targets
  • Supporter microsites with customisable brand and materials

 

Clients
Arts University Bournemouth 

We’re looking at how to generate awareness ahead of a planned recruitment campaign for AUB. We are generating new digital assets and using Artificial intelligence to target specific audiences.