‘Expert Voice’ in US publication
/ Jul 26, 2017
by Laura Brown-Little
We were excited to receive the newly published 'A Designers Research Manual' today in which our brand work for AUB is featured. The case study talks about how Bond & Coyne use research and strategy in all of our work, quoting 'context is critical to success' from Mike Bond, our Strategy Director. The case study goes on to highlight the statistical impact of the project.
Also featured is an Expert Voice from Mike, where he talks about the importance of research in graphic design and how to respond to it, support it, and handle it. The manual is 'dedicated to designers everywhere who are pushing the boundaries of the profession to ensure its relevance, prosperity, and longevity'.