Computer Arts magazine feature
/ Sep 22, 2016
by Jason Hancock
Education - Work - Studio
Computer Arts who help run the Brand Impact Awards program has created a round up of all the winners from the night. We are over the moon to be featured alongside such prestigious studios, for our work for Arts University Bournemouth and the One Piece of Advice campaign we created for their alumni team.
It even includes a quote from our Strategic Director Mike Bond about the project.
Make sure your rationale for a particular communication is clear, and that your ideas are made manageable – and not tempered by – reality.
For One Piece of Advice we were tasked with a way to engage current and future alumni from Arts University Bournemouth but with a small marketing team it needed to be manageable. We set about asking AUB's Alumni for snippets of advice which they would like to hand down to tomorrows creatives graduating at the end of the year.
These pieces of advice were created into illustrations and handed out as a gift to the years graduates to kick off the engagement with the future alumni of AUB. The concept of 'One Piece of Advice' has now grown into a magazine publication featuring stories about, and by, AUB's alumni.
The publications appeal has now grown beyond the AUB community and has lead to the launch of a podcast.
You can find our feature on page 61 of the latest edition of Computer Arts.